Television Advertising

ITV enjoys 11% December ad lift

ITV on course to beat already-upgraded ad revenue forecast by at least £10m, after sales market 'goes ballistic' ITV is on target for a bumper December, with advertising revenue expected to be up 12% year on year for ITV1 and...

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OpenTV EclipsePlus™ Launches with Bresnan

OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, announced today that Bresnan Communications has deployed OpenTV Eclipse Plus to manage...

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New SBS head has divisions to heal over ads

WE should wish SBS's new chairman, Joseph Skrzynski, all the best. If he gets rid of those ghastly SBS in-program commercials this column will lobby for Skrzsynski to get something even more auspicious. Long-term SBS TV viewers...

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Balancing act to safeguard homegrown content

WHEN the history of digital television is written, it may be that two days last week are seen as the pivotal moment in the emergence of a brave new world of media. The head of Foxtel, Kim Williams, speaking at a Network...

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2. Mind your English

Making learning English fun for kids is the primary focus of two new programmes on Astro TVIQ. Come quench your thirst for learning with Amelia T. Henderson in The English Room. Two new locally produced shows on Astro TVIQ’s...

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L’Oréal row takes the shine off Cheryl Cole’s hair

Cheryl Cole, the singer with the luscious locks, is facing a bad hair day. The Advertising Standards Authority (ASA) said it had rejected 13 complaints that the ads were misleading because the disclaimer about Cole’s hair...

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Advertisements- A journey through the history of time

Advertisements- A journey through the history of time · 11/21/2009 Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to...

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2. Astro's high definition future

PAY television operator Astro All Asia Networks, whose TV household penetration rate in Malaysia is almost reaching 50%, is aware that one size doesn’t fit all despite catering to the mass market. Astro TV chief executive...

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TV ruins kids

Donald Kaul • November 21, 2009 The war in Afghanistan isn’t going well. And now for some bad news: Nielsen, the company that clocks television viewing in this country, has found that children between the ages of two and five...

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Simple set to launch TV campaign

Simple skincare is poised to launch two television advertising campaigns in the New Year as part of a £3m marketing investment. The ads will both created by Rainey Kelly Campbell Roalfe/Y&R and will advertise Simple cleansing...

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