Print Media Advertising

Online Newspaper Ad Revenue Falls 17%

Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent...

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Newspaper circulation may be worse than it looks

Average weekday circulation fell 10.6% during the six months ending in September -- the steepest decline ever recorded by the Audit Bureau of Circulations While U.S. newspapers are losing subscribers at a staggering rate, a few...

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Newspaper circulation may be worse than it looks

While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. There were 59 newspapers that listed at least 5,000 electronic editions in their weekday...

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Consumer Reports uses ad to get message across

Richard Perez-Pena of the New York Times writes Monday about how Consumer Reports magazine has advertised, for the fourth consecutive year, in newspapers about the traps of Christmas shopping. Perez-Pena writes, “The new ad,...

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OPINION: Newspapers face change, not death

Nov 22, 2009 (The Times Leader - So, Kelly wanted to talk about media in general but newspapers in particular. Along with my invitation to discuss the state of the newspaper business, Kelly also asked the publisher of the...

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The 21st Century Advertising Odyssey

The Industry Can’t Go Home Again. Rapidly-changing media technology is dictating the direction, forcing industry leaders to develop new strategies The advertising business is in the midst of a 21st Century odyssey, but unlike...

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US newspaper ad revenue down nearly 28 percent!

Updated on Saturday, November 21, 2009, 10:43 IST Tags:Newspaper, Advertising Washington: US newspaper advertising revenue fell by nearly 28 percent in the third quarter, continuing a slide which has led to layoffs,...

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Chuck Jaffe: Don't get burned by ads for this heater

A space heater that retails for $300 to $600 usually doesn't fall under the label "investment," but for cash-strapped consumers it represents a big outlay with the expectation of a return -- more comfort or lower electric bills...

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Tips on Using Your Warm Contact List When Networking

When you are searching for a job, aside from checking the ads in newspapers, internet and bulletin boards, it is also very helpful to ask for information from the people on your warm contact list. They can provide you with...

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Newspapers still a first choice for media buyers

A large majority of media buyers in the region maintain their support for newspapers. They consider the print media as the most affective carrier for advertising with clearly defined target audience and a measurable evaluation...

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