Outdoor Advertising
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Advertisements- A journey through the history of time
Advertisements- A journey through the history of time · 11/21/2009 Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to...
CHINA: JcDecaux Renews and Extends for 10-Year Its Advertising Bus-Body Contract in Shanghai
Regulatory News: JCDecaux SA (Paris:DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide, has renewed and extended a 10-year bus body advertising concession contract with...
Newspapers still a first choice for media buyers
A large majority of media buyers in the region maintain their support for newspapers. They consider the print media as the most affective carrier for advertising with clearly defined target audience and a measurable evaluation...
Why Digital Printing Became Dominant In Pakistan
However, al that became history in the late nineties as the customer base for stunning styles of ads expanded as a bigger number of businesses competed for a portion of the spreading market. One such form was digital printing...
Press Release of the Day: Wacky Waving Inflatable Arm Flailing Tube Man Evolves (Finally!)
Working on your next big out-of-foors advertisement campaign launches? Try inflatable innovation machine device object (recently upgraded): ARMZ, or as this press release headline says "Innovative Outdoor Advertising Medium...
Satirical Ad Campaign Falls Foul of Agencies
Major outdoor advertising agencies in Moscow and St. Petersburg have refused to carry Russian Newsweek’s latest campaign, saying the satirical ads are “too provocative” or that they violate the country’s law on advertising.
15. NSTP soars following Media Prima's revised offer
PETALING JAYA: Shares in The New Straits Times Press (M) Bhd (NSTP) soared 20% to RM2.40 upon resumption of trading yesterday. This was following Media Prima Bhd (MPB)’s revised proposed takeover offer, which gives an implied...
Five Media Deals I'd Like To See Happen In 2010
Ken Sonenclar is a managing director at DeSilva + Phillips, LLC, a New York investment bank specializing in media. This brutal year in M&A is mercifully winding down. The global credit squeeze, deep recession, and shrinking...
Weak ad market dogging Clear Channel (at bizjournals.com)
The parent company of Clear Channel Communications posted another loss in the third quarter as the company continues to struggle amid a weak advertising environment. CC Media Holdings Inc. (OTC BB:CCMO), formed when private...
Boston’s ‘illegal’ Apple billboard taken down leaving many questions and large whales in its wake
Tuesday, November 10, 2009 - 10:29 AM EST "A controversial Apple billboard has come down, leaving many questions and some large whales in its wake," Christine McConville reports for The Boston Herald. An aide to Mayor Thomas M....
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