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ITV on course to beat already-upgraded ad revenue forecast by at least £10m, after sales market 'goes ballistic' ITV is on target for a bumper December, with advertising revenue expected to be up 12% year on year for ITV1 and...
Your social media strategy is both your foundation and your filter Social media marketing is chaotic, even more so than digital media buying ever was Burning the midnight oil Just a few years ago, if your company was dabbling...
Companies mentioned in this article: OwnerIQ, Inc. BOSTON -- OwnerIQ, the first and only online media company to deliver customized, ownership targeted media programs, announced today the hiring of Doug Kelly as Vice President...
At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. Prepare to Make a Date with Data Data ownership and retention, and the value of audience data to both...
Media buying group reports 10.8% year-on-year drop in underlying organic revenues in first nine months Media buying group Aegis has reported a 10.8% year-on-year fall in underlying organic revenues in the nine months to the end...
A year after web-based TV creative ad agency Spot Runner started its push into the ad buying side of the business, the company is finally launching the Malibu Media Platform. The sales platform addition is meant to complement...
BARCELONA, Nov 18 (Reuters) - Martin Sorrell, chief executive of top ad agency group WPP , does not believe the recession is over and has seen little change in business trends in October, which he described again as "less worse".
NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric on which ad deals for local TV ads are...
German magazine publisher Burda makes strategic investment in social networking site Xing.com German mag publisher Burda Media is buying a 25.1 percent stake in the business-focused social networking site Xing.com for a total...
BBC Worldwide has appointed Charlotte Elston as director of communications , replacing Alison Jeremy, who has moved to BT Retail. Elston, who was group communications director for media buying group Aegis until last month,...
