those who wish to be controlled by search will, and they will aimlessly wander looking for whatever it is that they hope to find...only to ever find bits and pieces. categorization and mapping are the future. What use is a world of information if you do not know how to find it. But yes...the big brother that Orwell was describing is among us...enter GOOGLE. More and more people are turning to the internet for information, banking, shopping, films, etc...and search giants like GOOGLE are asking and using more and more of the personal information that is put into the internet, via their web browser... enter behavioral advertising.
After recent aggressive tries of Microsoft to cut more from the search engine market pie, after recent toughened control of internet websites by Chinese government, what you think is the future of online search? Will we end up controlled like Orwell described?