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They ask "Can I be an expert in more than one field or should I focus on one?" Starting Over—with Brand Recognition I recently spoke to Mario Armando Lavandeira, best known as celebrity gossip blogger extraordinaire Perez...
brand that if someone asks you for a Kleenex you know they want a facial tissue. You probably never think about it though unless you sell a competitive brand of facial tissue. By the same token, if someone is shopping for a...
The Halo Group, a Manhattan-based marketing communications and branding agency announced today that Joanna Lauren Goldstein joined the agency as Director of Public Relations. New York City ( , a Manhattan-based marketing...
Dan Schawbel is the bestselling author of Me 2.0 and owner of the award winning Personal Branding Blog . Here at Mashable, we’ve provided you with a detailed look at how you can build your personal brand on Facebook , Twitter ,...
Study examining 3,000 consumers’ use, response to social media being unveiled at ad:tech New York ) November 4, 2009 -– Performics , the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center, and ROI...
Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing by Karen E. Klein Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the...
Northern Virginia branding firm Vizual has just received ten more awards for its branding work for a wide variety of organizations, including a technology firm, an educational association, an accounting firm, and a law firm...
MEMPHIS, Tenn., Nov. 3, 2009 (GLOBE NEWSWIRE) -- In conjunction with its recent successful secondary offering, Education Realty Trust, Inc. (NYSE:EDR) announces the branding of its private equity program for universities as The...
TAMPA, Fla.--(BUSINESS WIRE)--UTEK Corporation ( Amex: UTK), a leading IP licensing and innovation services company has announced that branding and marketing veteran Terresa Christenson Zimmerman has joined the Company....
Alibaba.com run Yahoo China was left out of the US$100 million global branding campaign By Dan Nystedt and Owen Fletcher , IDG News Service , 11/03/2009 Yahoo celebrated 10 years in Taiwan by launching the "It's You"...
