Leo Burnett

Leo Burnett's Got A New Look

mediabistro.com     yesterday   7 related          

Considering that they just lost PetSmart to Bernstein-Rein, I thought I'd see what Burnett is up to. Turns out, they have a new annoying website. If you recall, the old site had a pencil, just like this new. And, just like...                    

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Google Getting Aggressive with Advertising

webpronews.com     Sep 4, 2008   8 related          

Google is trying to get advertising agencies to warm up to it after years of not being their favorite entity. After all, think of all the marketing dollars spent on search engine advertising (and SEO campaigns for that...                    

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Samsung Asks Fans to Craft Pregame Super Bowl Spot - Adweek

micropersuasion.com     Aug 28, 2008   3 related          

Samsung Asks Fans to Craft Pregame Super Bowl SpotAdweek, NY - 8 minutes agoThroughout the season, a mobile studio will tour National Football League cities and stadiums -- starting with New York on Sept. 4 -- to record...                    

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livemint.com: Not run-of-the-mill: Brands can show courage in several ways—by actually backing the claim they make in ads, focusing on values or creating an idea that theoretically goes against the product itself. livemint.com

These brands focus on ideas, not products

livemint.com     Aug 26, 2008          

Mumbai: A select group of brands is daring to be different. While most ads tout the benefits of their brands with so-called product shots, this set of particularly brave and confident brands, as experts call them, are...                    

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Olympics Big Three: Admen get their new icons

indiatimes.com     Aug 25, 2008          

25 Aug, 2008, 0047 hrs IST,Surbhi Goel & Amit Sharma, NEW DELHI: Marketers, brand strategists and the ad frat are all gung ho about the three medal winners—Abhinav Bindra, Sushil Kumar and Vijender Kumar. Their combined...                    

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Winglatino Names CEO - Adweek

micropersuasion.com     Aug 21, 2008   2 related          

La Comunidad gm Alain Groenendaal to succeed Jackie Bird NEW YORK La Comunidad general manager Alain Groenendaal has been named president and CEO of Hispanic ad shop Winglatino. He fills the spot being vacated by the impending...                    

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Porter & Bogusky Write (un)Diet Book

mediabistro.com     Aug 21, 2008   8 related          

Alex Bogusky and Chuck Porter have teamed up to write a book that isn't about dieting. It claims to be about the conspiracy that's making Americans fatter. Um, guys, don't you work for Burger King and Domino's? That was...                    

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Duncan Bannatyne Urges UK Businesses to Gear Up for Giving

newswiretoday.com     Aug 21, 2008   1 related          

NewswireToday - /newswire/ - Cheltenham, Gloucestershire, United Kingdom, 08/20/2008 - Duncan Bannatyne, Dragon’s Den star is supporting the Geared for Giving Campaign. This campaign launched by Anne Snelgrove MP at the House...                    

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Internet Cities, Double Deckers in Japan, Art Ships, Publicis Chokes

francisanderson.wordpress.com     Aug 21, 2008          

Are Internet Communities Cities? “I propose that the Internet is the truest sense of the modern-day city. There are dense populations, a social infrastructure, complex architecture, rules, and culture. I will suggest that there...                    

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BRUCE KAUFFMAN: Marlboro Man: The birth of an icon

tmcnet.com     Aug 20, 2008   1 related          

Aug. 20--This week in 1949, Life magazine put on its cover Clarence Hailey Long, a working cowboy on a large Texas cattle ranch, and five years later Leo Burnett, the founder of a Chicago-based advertising agency, found himself...                    

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