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Interpublic Group of Companies

MWW Group Names Cheryll Forsatz to Director of New York Consumer Lifestyle Marketing Practice (PR...

Wednesday September 10, 1:23 pm ET Consumer Brand Specialist to Lead Flagship Clients and Agency Initiatives in NY Market EAST RUTHERFORD, N.J., Sept. 10 /PRNewswire/ -- MWW Group , recently named Best Public Relations...

IPG Joins Rival Ad Companies In Setting Up Its Own Venture Capital Capital Arm

Over the past year, ad holding companies WPP Group and Publicis Groupe have increased their venture capital activity as opposed to buying smaller firms outright. Now, rival ad company Interpublic Group wants to do the...

Mediabrands Launches Venture Fund - Adweek

IPG unit to finance start-ups proposed by worldwide staff Tara Comonte, global CFO at Mediabrands, will administer the fund. NEW YORK In a bid to spur innovation and turn big ideas into new revenue streams, Interpublic...

Visa Dangles $600 Million for Holding Co. That Can Help It Regain Identity

Agencies Eager to Help Credit Giant Unify Its Message By Rupal Parekh Published: September 15, 2008 NEW YORK (AdAge.com) -- Despite a 60% share of the credit-card market and a $600 million global ad budget, Visa has sent...

Last Quaker Oats Biz at Element 79 in Play - Adweek

Last Quaker Oats Biz at Element 79 in PlayAdweek, NY - 41 minutes agoThe client has contacted a handful of Omnicom shops on the Pepsi roster to pitch the business. NEW YORK PepsiCo's Quaker Oats is reviewing the last of...

3 Remain in Wachovia Review - Adweek

Lowe was cut from contention in the pitch for the $145 million business A Wachovia spot by Mullen, which has been the client's lead agency. NEW YORK Wachovia Corp. has narrowed the field in its $145 million creative and...

The Twinsters Of Trend

It started with black nail polish. Last year, 26-year-old Internet entrepreneur Matthew Rosenberg spotted his little sister, an undergraduate student at New York University, catching on to a fingertip fad traditionally...

Leo Burnett wins Tata Capital’s creative account

The latest update, by Spatial Access Media Solutions, on advertising account movements for the period between 26 August and 8 September is out.Soon after announcing its creative agency, Sun Direct appointed Mindshare as...

MWW Group Taps Former AOL and Yahoo! Vice President Ruth Sarfaty to Lead Strategic Media Practice

EAST RUTHERFORD, N.J., Sept. 8 /PRNewswire/ -- MWW Group (http://www.mww.com/), one of the nation's top ten public relations firms, announced today that Ruth Sarfaty has joined the company as executive vice president and...

Long-term plan aids marketing of Michael Phelps

Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar(euro) endorsement deals, but his road to marketing gold was paved years before he swam a lap in China. Phelps' marketing success...