Atos Origin

                   

Exclusive blog opinion piece: an eyewitness account of Beijing 2008’s Olympic marketing

brandstrategy.wordpress.com     17 hrs ago   58 related          

Some of you may have noticed that there’s a fairly large sporting event taking place over in China at the moment. While the Brand Strategy team is sadly stuck in London at the moment working on our upcoming issue, we have asked...                    

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Coca-Cola finishes top of OP index

sportbusiness.com     20 hrs ago          

Soft drink manufacturer, Coca-Cola, has finished top of the Olympic Performance Index (OP) – the first currency measure the marketing performance of brands up to, during and after the Olympic Games against their competitors.                    

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Lenovo Issues Technology Scorecard for 2008 Olympic Games

tmcnet.com     yesterday          

The computing equipment sponsor of the Beijing 2008 Olympic Games, Lenovo, has announced the delivery of error-free support for all competition events completed. The new personal computing solution will help provide scores and...                    

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China: Olympic Sponsors Ignore Human Rights Abuses

indybay.org     yesterday   2 related          

The major corporate sponsors of the Beijing Olympics have failed to uphold their own principles of corporate social responsibility, Human Rights Watch said today. Sponsors have failed to speak out either individually or...                    

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Consumers Define the Olympics Online

clickz.com     Aug 19, 2008   1 related          

The pageantry, excitement, and glory of the Olympic Games awakens the athlete in all of us. To satisfy demand, media companies, Web sites, and even consumers are delivering a 24/7 treasure trove of Olympic content online....                    

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Strong Consulting Growth in China Governed by Talent Shortage

indiaenews.com     Aug 19, 2008   1 related          

From correspondents in New Hampshire, India, 09:51 AM IST The consulting market in China is suffering from a significant talent shortage, which is limiting the profession's growth potential in the region. According to new...                    

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Leveraging Olympic Spotlight, Marketers Turn to News Video

digitalmediaonlineinc.com     Aug 18, 2008   8 related          

NEW YORK, NY and BEIJING — (Marketwire) — 08/18/08 — Corporate and institutional marketers are providing record amounts of rights-free video content from the Beijing Olympics to news media outlets for use in their reporting,...                    

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Atos Origin, the brains behind the operation

webwire.com     Aug 18, 2008   1 related          

Technology: we all use it and need it, but most of us can barely understand it. The technology that is needed to produce the Summer Games is no different, and is more complicated than most of us could... [WebWire - Monday,...                    

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hrw.org: Defending Human Rights Worldwide hrw.org

Olympics: So Far, So Good, So What?

pcworld.com     Aug 14, 2008   1,833 related          

Steven Schwankert, IDG News Service With HP wireless printers, you could have printed this from any room in the house. ["Go China" in Mandarin Chinese]), and Rafael Nadal, who is so the best tennis player in the world it's not...                    

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Windows Mobile powers Beijing Olympics phone

windowsfordevices.com     Aug 14, 2008   1 related          

Samsung has launched a Windows Mobile 6.0 phone supporting China's domestic 3G standard, TD-SCDMA (time-division synchronous code-division multiple access). The SGH-i688 avails users of a "Wireless Olympic Works" (WOW) network,...                    

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