2012 Olympic Intellectual Property

                   
canada.com: A security guard walks past one of the five official mascots of the Beijing 2008 Olympic Games at a park in Beijing. China is taking a no-tolerance approach to unofficial marketing during the Olympics in an effort to keep sponsors happy -- and keep their money flowing. canada.com

Don't throw in the towel just yet

mad.co.uk     Jun 26, 2008   1,155 related          

Source: Marketing Week | Published: 26 June 2008 00:00 A survey conducted before and after the high-profile Torch protests shows opinion against, but also for, Beijing as host has increased, and brands that are sponsoring...                    

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Olympic sponsors steeled for ambush (Reuters)

yahoo.com     Jun 4, 2008   11 related          

By Robert Woodward 11 minutes ago LONDON (Reuters) - Multinationals have paid a king's ransom for their right to sponsor the Olympics and they are scanning the horizon for ambushes as they drive the marketing bandwagon towards...                    

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Olympics leave sponsors feeling short-changed

telegraph.co.uk     Jun 4, 2008   7 related          

By Jim White According to the business plan, the idea is that corporations will foot the largest share of the bill for the London Olympic Games. That is what business has done, ever since Los Angeles, in 1984, managed to turn what...                    

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thisislocallondon.co.uk: Local London Logo thisislocallondon.co.uk

MPs brand 2012 budget 'unrealistic'

gazettelive.co.uk     Apr 22, 2008   28 related          

A damning report by MPs into the £9.3billion cost of the London 2012 Olympics has branded the original budget "entirely unrealistic" and accused ministers of ignoring obvious factors that led to a £5.3billion price rise. ... The Public Accounts Committee said the...                    

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Brands Hatch announced as 2012 Olympic Training camp

motorsportvision.co.uk     Mar 3, 2008   141 related          

Race circuit to host international road cycling teams >> Brands Hatch has been named today as a pre-Olympics training camp for international road cycling teams. The Kent race circuit will be named in a guide to be distributed to teams during the Beijing games this summer, giving athletes the...                    

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