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2008 Olympic Advertising

                   

Time to set criticisms aside, says VANOC chief

theglobeandmail.com
Aug 5, 2008 5 related
        

Soon, that scrutiny will turn to Vancouver, Furlong says, 'and every move we make will be analyzed and spoken about' VANCOUVER -- Just days before Friday's start to the controversy-laden Summer Games in Beijing, Vancouver's...

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msn.com: China's huge market is biggest Olympic prize msn.com

China's huge market is biggest Olympic prize

msn.com
Aug 3, 2008 1,211 related
        

Corporate giants spending millions to reflect glow of Beijing Games Coke is spending lavishly on advertising in Beijing throughout the Olympics. In a recent survey in China, Coca-Cola stood out as the brand most associated with...

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nationmultimedia.com: The Nation:Business nationmultimedia.com

Going for marketing gold

nationmultimedia.com
Aug 3, 2008
        

By Prasong Uthaisangchai Senior Executive Vice President and Director of International Banking Group Published on August 4, 2008 According to a Beijing-based marketing research firm CSM, a record 63 companies are official...

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Olympic Games performed by Freddy

duncans.tv
Aug 2, 2008
        

Italian clothing and footwear company Freddy is highlighting the role of oficial sponsor and supplier for Italy’s national Olympic team going to Beijing 2008, with a print advertising campaign, Olympic Games performed by...

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Sponsorship form

economist.com
Jul 31, 2008 4 related
        

The value of sport to other kinds of businessON ARRIVAL at the gleaming new Terminal 3 of Beijing airport, you may be greeted by China's most famous sportsmen: Mr Yao, the basketball player, and Liu Xiang, who won gold in the...

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Australia: On Your Marks, Get Set, Advertise! The Olympics And Ambush Marketing - Clayton Utz

mondaq.com
Jul 30, 2008 10 related
        

Would you like to be kept informed about similar articles? Article by Mary Still and Andrew Clarke Companies can take practical steps to ensure sponsorship deals are not compromised by ambush marketing practices. And they...

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Beijing Gears Up for the Olympic Advertising Game

pbs.org
Jul 29, 2008 142 related
        

JEFF YASTINE: With 12 days until the start of the summer Olympics in Beijing, companies are revving up their marketing campaigns. SHANNON VAN SANT, NIGHTLY BUSINESS REPORT CORRESPONDENT: While athletes train for the games,...

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Nike's Olympic advertising whitewash

shanghaiist.com
Jul 28, 2008 2 related
        

There's no Olympic medal for sports apparel marketing, but the race this summer between the category's top two brands is hotly contested. Ahead of the Beijing Olympics, Nike and Adidas are employing very different strategies to...

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Olympics ads push global, unified themes

myrtlebeachonline.com
Jul 27, 2008 2 related
        

Some ads preach unity and togetherness. Some celebrate the spirit of athleticism.For many advertisers this year, their Olympic spots in the U.S. are more about humanity and athletes and less about national pride. They're also...

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Obama buys Olympic TV ad package

upi.com
Jul 24, 2008 32 related
        

NEW YORK, July 24 (UPI) -- The Barack Obama U.S. presidential campaign has bought a $5 million package of television spots in the Summer Olympic Games in Beijing, Advertising Age said. The package for the presumed Democratic...

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