Agency to scout branding opportunities for team The William Morris Agency has formed an alliance with the Los Angeles Dodgers. The agency has been retained to scout strategic branding opportunities for the team, including naming rights opportunities on properties around Dodger Stadium that will be built as part of the team's "Next 50" construction project that will be completed in 2012. The Dodgers aren't looking to put a sponsor's name on its stadium, but the team is overhauling its ballpark and the nearby grounds. It is exploring sponsors for everything from the bullpens, baselines and the team dugouts to such construction projects as a Dodger Experience facility that will be built adjacent to the ballpark and will feature retail outlets, restaurants and an...
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