• EDITORIAL: Why pay for cable signal that’s lost? • EDITORIAL: We need answers, not mud-slinging Updated: Saturday, October 11, 2008 6:43 PM PDT Most political experts say there are two truisms when it comes to negative advertising: Voters always say they hate it, and it works. A recent study by researchers at Delaware, Texas Tech and Indiana universities concluded that negative advertising works because it leaves you with a lasting memory. It repulses us, but we sure don’t forget it. The negative advertising allegations and the subsequent whining about it ensued this week in Newport Beach. Councilman Keith Curry complained that Jack Croul, the moneyman behind the new City Hall referendum, is paying for fliers supporting Curry’s challenger, Dolores Otting. Curry says it circumvents the city’s campaign contribution limits...
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