Meera Mohanty New Delhi, Oct. 12 The Direct-to-Home segment is gearing up for a new phase of TV viewing with digital video recorders (DVRs) or personal video recorders that will free consumers from having to watch television at broadcaster-ordained timetables. Courtesy the DVR, consumers can watch Formula 1 racing at prime time or go out for dinner with friends and still catch the unusual movie not destined for many reruns. “The next level of TV viewing enhancement will have to be around the two-way interactivity that will allow TV viewers a lot more autonomy or freedom, and DVRs will be key enablers of this,” says Mr Atul Bindal, President (Telemedia Services), Bharti Airtel. The latest DTH entrant also has plans for Internet Protocol Television services, which will also allow viewing flexibility. Different DVRs and other...
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