The Future of Text Message Marketing

By: Stephen James. Mobile phone marketing, otherwise known as digital marketing, is the present evolution of direct advertising. Direct advertising has always been favored by companies as a personalized and focused method of reaching new consumers and, with the advent of mobiles, SMS marketing has risen in support. SMS marketing is perhaps best defined as the practice of advertising products and services using digital distribution channels to reach consumers in a timely, relevant, personalized and economic way. The most common form of digital marketing is SMS marketing, which has expanded very quickly in Europe and Asia. It is predicted that several hundred million promotional messages are sent through SMS every month in Europe alone. SMS stands for 'short message service' and is a communication form unique to mobiles where a... [read full story]