OnMobile will be a major beneficiary of increased value-added services usage in the mobile telephony space. As telecom operators struggle to improve their declining average revenue per user metric due to falling tariffs, one area they would depend on to arrest the trend is mobile value added services (VAS). The VAS market in India, which comprises non-voice services like messaging, ring back tones (RBTs) and information services, is currently pegged at around Rs 6,200 crore. Growing at 37 per cent annually, this segment is expected to touch Rs 55,000 crore by 2015, estimates Frost and Sullivan's Sourabh Kaushal, principal consultant, ICT, South Asia and Middle East. Among a few listed entities, which are a play in this fast-growing segment, is Bangalore-based OnMobile Global. The VAS market OnMobile is focussed on aggregating...
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