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Legitimate televisions shows do not ask you to pay them. Legitimate television shows do not ask you to pay them to be on their show. If such a program calls, beware or become prey to this public relations scam. It's difficult these days to get a company noticed by the media. So when the telephone rings and a professional-sounding person announces, "I'm from an internet cable news channel, and we'd like to do a half hour interview show about your business," most small business owners pop the champagne and celebrate. The caller may be part of an ever-widening circle of video marketing firms preying on the desperation of small business owners to get their companies noticed. While companies that produce news videos, marketing videos, and B-roll (background roll, or background video for video press kits) are legitimate, many are... [read full story]
