Beware Public Relations Scams

Legitimate televisions shows do not ask you to pay them. Legitimate television shows do not ask you to pay them to be on their show. If such a program calls, beware or become prey to this public relations scam. It's difficult these days to get a company noticed by the media. So when the telephone rings and a professional-sounding person announces, "I'm from an internet cable news channel, and we'd like to do a half hour interview show about your business," most small business owners pop the champagne and celebrate. The caller may be part of an ever-widening circle of video marketing firms preying on the desperation of small business owners to get their companies noticed. While companies that produce news videos, marketing videos, and B-roll (background roll, or background video for video press kits) are legitimate, many are... [read full story]                    

Add Comment
View all news articles about*:
*Newstin tag cloud displays all featured persons, associated organizations, related topics, regions and companies