What are polls and surveys again? Marketing

No, this post isn’t about those polls — we’ll leave those to the legal professionals already taking critical looks This is about polls masquerading as medical research. A new survey published in the current issue of the journal Obstetrics & Gynecology presented no actual science or new information that might benefit patients or their healthcare providers. Its purpose appeared to be to heighten alarm over obesity and cancer, and chastise fat women. See what you think… Survey design As has been exampled numerous times, polls and surveys are tried-and-true marketing techniques — ones that aren’t often appreciated and people can easily get swept up in them without even realizing they’re being manipulated. Most every public relations and advertising firm uses polls and surveys because they create the bandwagon effect and take... [read full story]