Orange's new brand campaign

If you click on the pic or on the link here, you will be able to access the various Orange brand campaigns by countries. I already posted a comment last July on the UK campaign. I quite like this new campaign just rolled out in France. It is (as it should be) a very interesting traduction of Orange's strategy. The vision behind it is well synthetized in the CEO's new book. Indeed, in the meantime, I have read Didier Lombard's book: "Le Village Numérique mondial. La deuxième vie des réseaux" (published by Edile Jacob). Not sure if it has been translated in English yet but anyway the title would be more or less: "The global digital village / the second life of networks". There are plenty of anecdots. Excellent food for thought as well. Anyway, it made me think of additonal issues: - after a range of acquisitions (from Amena in... [read full story]