Welcome, Distress Discount Packages

Posted by: Olga Kharif on October 10 Ranjan Mishra, founding partner of consultancy ESS Analysis, has an interesting idea: To help out customers stuck in between a rock and a hard place in the current financial crisis, he suggests that wireless companies start offering “distress discount packages.” Various assistance programs could be modeled after what’s already implemented by utility industries and gyms, which have long offered a free month or two to members who have lost their jobs. In the coming months, I think that idea of special deals is going to spread well beyond wireless, into home phone, TV,... [read full story]