Unilever Teams With JR Motorsports To Boost NASCAR Involvement

Consumer Products Giant Aligns with Racing’s Most Popular and Respected Drivers for Multi-Brand Sponsorship Program MOORESVILLE, N.C. (October 10, 2008) – Unilever, a multi-national company that owns more than 400 of the world’s most recognized food and home care brands, will be a primary sponsor for JR Motorsports’ No. 5 Chevrolets in 10 NASCAR Nationwide Series races in 2009. The partnership was announced by Dale Earnhardt Jr. today at a news conference at Lowe’s Motor Speedway. The 10-race sponsorship package will be divided amongst four popular Unilever brands – Hellmann’s® mayonnaise, Ragu® pasta sauce, Klondike® ice cream, and Lipton® tea. Three different drivers will compete in select races in the Unilever-branded No. 5 car – two-time series champion Earnhardt Jr., all-time wins leader Mark Martin, and current... [read full story]                    

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