Philly Agency Gyro Worldwide? Oh. You Can Suck My D***.

"Virus: The Outrageous History of Gyro Worldwide" is new coffee table book about Philly ad shop, Gyro. The shop is one of the most hated in Philadelphia. Maybe it's because their internal blog is called, Ad Pricks. It could also be their general disdain for other advertising folk. From their website: "Besides, we think most of the people in the ad biz are geeks anyway. And, we could really give a rat's ass if they honor us with a friggin' golden pencil or lion (Nerds!)." Personally, the blurb below is what got me to shift them from neutral to moderate dislike: "The Life Cycle of Hipness explains the evolution of "hot" - how trends, brands, people, music, fashion and ideas go from obscure to blisteringly hot to colder than a day old dog turd." All the poop and prick jokes get old real fast. Pair that with the "life cycle of... [read full story]