CP + B hired by Old Navy

BOULDER - Crispin Porter + Bogusky, an advertising firm with offices in Gunbarrel and Miami, has been hired by Old Navy to take over its marketing account. Crispin Porter will partner with Old Navy's in-house marketing team to develop seasonal campaigns "that bring the brand's fun and value-driven aesthetic to life," according to a statement released by Gap Inc. (NYSE: GPS), Old Navy's parent company. The first campaign influenced by this new partnership is expected to appear in March 2009. Several media outlets reported the marketing account is worth $200 million, but representatives with Gap with not confirm the figure. In July Crispin Porter acquired Boulder-based texturemedia. texturemedia, a graphic and design firm which had 50 employees locally at the time of acquisition, was acquired for its ability to build brands... [read full story]