Blank canvas

Designer Wendell Rodricks’ latest collection has a tad more fabric than usual. But, of course, it’s in white For Wendell Rodricks, one white collection led to another. After seeing his all-white Goa Spa collection in 2007, Maureen Wadia, wife of Bombay Dyeing chairman Nusli Wadia approached the fashion designer, hoping that his expertise in successfully creating and, more importantly, selling white ensembles in a country like India would rub off on the textile company. “She said they have always had a problem marketing whites in India, as people think it is difficult to maintain. Internationally, white is one of the most popular colours for bed linen. And she felt that as her customers were well travelled and increasingly international in their style of living, it would be a good time to create a collection together,” says... [read full story]