Strate-GEM

Navroze D. Dhondy "Howzzat" would be a shout you could hear in the by-lanes of Kolkata or the lush greens of the Brabourne Stadium. Cricket, the game that fired the imagination of billions of Indians and hundreds of brands, became the most sought after property. They talk of real estate costs in Tokyo, London, New York and Mumbai, but how much do you value a three-square-inch plot on the shirt of an Indian cricketer? The Indian cricket team has always been the centre of many storms, and the one it raked up a few years ago when the sponsors lined up outside BCCI’s doors was a queue listing the Whos-Who from Indian industry. Each vying to outbid the other to have a logo on the shirts of the real ‘INDIAN IDOLS’. That’s when Nike, who strolled into India a few years ago, decided to send a shocker and outbid Reebok, Adidas... [read full story]