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In part two of our discussion of the economic crisis and its impact on different sectors of the food industry we shine the spotlight on supermarkets, manufacturers, gourmet retailers and convenience stores. Supermarkets Supermarkets, as a whole, will be one of the least affected sectors in the wake of any further deterioration in economic conditions. Supermarkets do face the prospect of consumers ‘trading down’ within the store and reducing purchases of ‘non-essentials’ but, despite this, there are many positives. To begin with, consumers will still be frequenting supermarkets on a regular basis. The high cost of fuel and desire to limit expenses will draw consumers toward more convenient shopping habits. Fewer trips but larger baskets has been a constant theme in consumer behaviour research worldwide this year and this will... [read full story]
