The Brand is in Your Head

Truly, it's a matter of perception. All of it. Current economic climate included. Noah Brier has a thought-provoking post about, among other things, the death of reality. He says:While there's lots of stuff that makes up the economy, ultimately it's mostly a bunch of people's perceptions about how the economy is doing that drives it. In a state of perceived crisis (such as now), we all react by following the leads of others, even though the vast majority of us don't actually understand what is going on and how it threatens us as individuals. There is a lot of material out there that references how our brain does not know the difference between something real and something imagined. It reacts the same way to the stimulus provided by the imagination, than it does to real events. That is the philosophy behind the idea of... [read full story]