on the top 10 most environmentally and socially controversial companies of September 2008. A spin off from a Swiss bank 10 years ago, the company is based in Zurich and consults on the management of environmental, social and reputational risks, mainly in the financial sector. They use a proprietary online tool, RepRisk, which "captures the reactions of print media, more than 600 NGO websites and newsletters, news websites, blogs and other online sources to controversial issues relevant to financial institutions, other companies, and projects." To come up with the top 10 list, they use the following methodology: Monitor the level of criticism to which a company is exposed. Measure the risk to a company's reputation, not its actual reputation. The top ten list is made up of the companies with the highest current Reputational...
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