SMELL that? That is the smell of Liverpool FC. L4Men leads with the intense freshness of Robbie Keane and the garlic-infused sparkle of Fernando Torres. Note the virile blend of frustration and star anise which finishes down with undertones of second-hand tyre and gold top. This is Liverpool’s attempt to dethrone Beckham as the official smell of football. Right now L4Men is the official scent of the Premier League, but we can expect Liverpool’s rivals to up the stakes and take more vigorous approaches to the challenge of advancing the brand. Here are some of the other odours that should be wafting through the grounds next season: This Year, by Tottenham Served in a leggy bottle wrapped in a mini-skirt, This Year takes you back to the glory days of your youth. One spray behind the ears and she’ll wanna hold your hand. A spritz...
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