IBM Offers Report on Consumer Shopping Preferences

IBM announced the findings from a survey of nearly 4,300 U.S. and UK consumers that revealed insights into consumer behaviors, preferences and expectations around how they shop, and how they make purchasing decisions across multiple retail channels including in-store, Web, mobile and catalog. The study, titled "Understanding Consumer Patterns and Preferences in Multi-Channel Retailing," examines factors retailers need to consider when evaluating multi-channel initiatives. Multi-channel retailing, the act of selling products across a variety of channels including in-store, Web, mobile and catalog, continues to be a business strategy adopted by retailers today. The report ranks the most commonly shopped products across multiple channels, highlights the features and functions consumers value while shopping, and explores the... [read full story]