Can the Japanese luxury car catch up with Germany's top brands? Nissan is flooring it—with plans for 80 dealers in the region by 2010 Europe—the home of Mercedes —wouldn't seem to have much room for a Japanese luxury car. Toyota Motor's Lexus, introduced in the Old World more than a decade ago, has never gained much traction, and its European sales have slumped this year because of the global financial crisis. All the more surprising, then, that Nissan Motor this month is launching its Infiniti brand in five countries on the Continent, with plans to expand Europe-wide over the next two years. "We're aware of the difficulty," says Bastien Schupp, Infiniti's European marketing director. "It's like importing Japanese champagne to France." But Infiniti is already selling strongly against German competitors in Russia, where it now...
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