Renault Tries to Make a Sensible Small Car Sexy (at The Wall Street Journal Online)

In France, a New Campaign for the Twingo Features Silk Sheets, Suggestive Invitations and a Drag Queen Spotted by His Son Paris Many French Web sites these days carry a link to a site called "Must Be 18 to Enter," which features a warning -- against a backdrop of boudoir-like pink silk -- that it "contains adult images." Renault A Renault Twingo rests on silk sheets, its headlights shielded by star-shaped pasties, in an image from a risque ad campaign under way in France. Anyone hoping to get a peek at some porn is bound to be disappointed. Those who click on the link end up on a site promoting the Twingo, a car made by France's Renault, which wants to give the vehicle a racier image. The Twingo is shown resting atop a pile of pink and red silk sheets. A window pops up, and asks: "The Twingo wants to chat with you, do you... [read full story]