SHIFT: Aspect ratio, the one thing the tech world just can't figure out

A company recently sent me DVD called Living Earth. It's a disc full of high-resolution pictures of spectacular nature scenes that you play as a slideshow. The idea is that you'd have it on while throwing a party, presumably to give your guests something to look at other than your crappy living room. After popping in the DVD and hitting play, I was horrified. Both sides of my widescreen 47-inch flat-panel TV were completely black, while photos cycled in and out inside a squarish area in the middle. That's right, the disc was made with a (gasp!) 4:3 aspect ratio, with no widescreen (16:9, to those in the know) option. When was this DVD made — 1998? The real tragedy is that Living Earth is just one example of how technology gets aspect ratio wrong. All. The. Time. Why is it that my browser can resize websites when I change my... [read full story]                    

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