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Welcome back to my Online Advertising Business 101 series. In my previous posts in this series, I’ve painted a somewhat simplified picture of the major players in the online advertising market, and how they interact; and we’ve looked at some of the technology that these folks use, specifically ad serving technology for advertisers and publishers. This post looks at a significant, but hard to define, aspect of online advertising: “rich media”. I’ll attempt to explain how rich media fits into the overall picture, but also why it kind of doesn’t. You see, whilst some of the more mainstream parts of the online advertising world are starting to settle down a little, with familiar patterns of interaction emerging, and some fairly well-established standards, out at the bleeding edge of rich media, things are still evolving quickly.... [read full story]
