Abuzz With Energy Drinks

Wellness Foods B vitamins, taurine, caffeine, guarana and exotic sugars help fight fatigue. Rapidly growing as a national epidemic, fatigue is driving consumers to seek foods and drinks as a source of energy. Sugar, caffeine, taurine and B vitamins increasingly lace the hundreds of new energy drinks manifesting each year, which compete with coffee, tea and cola as means to supplement energy levels. The category is expected to top $10 billion by 2010, according to Mintel International, Chicago. To differentiate from the rest of the pack, successful new entries are offering high-performance ingredients that are safe, healthier, natural, organic and without the dreadful crash. Most energy drinks deliver some combination of stimulants – B vitamins (to help convert sugar to energy and to regulate red blood cells, which deliver... [read full story]