ChaCha Dances to Mobile Searches

Until ChaCha came along a couple of years ago, mobile searching generally meant calling 411. Today, phone users can turn to ChaCha to find answers to a wide array of questions, ranging from needed phone numbers to killer martini recipes. ChaCha offers users a mobile "answers service" that utilizes both technology and human intelligence to deliver accurate results. The service lets mobile subscribers ask specific questions through text messaging or voice. Either way, the query is quickly analyzed and directed to the most appropriate "human guide" that's currently logged onto ChaCha's system. The guides are responsible for searching for answers from various online sources and selecting the best explanation, which is then sent to the subscriber's handset by text-message. Information about the source, as well as the guide... [read full story]