Humans have long been baffled by just what shapes sexual attraction. Why do we find some people beautiful and others not? And is there anything we can do to make ourselves more attractive? In her fascinating new book, Do Gentlemen Really Prefer Blondes?, American science journalist Jena Pincott collates scores of academic studies to reveal what really makes us attractive to the opposite sex. What makes a face beautiful? What magic do the beautiful have that most of us lack? Neuroscientists, psychologists and anthropologists have all taken a stab at deconstructing facial beauty. Overall, they’ve focused on three measures: averageness (how closely the size and shape of facial features match the average), symmetry (how closely the two sides of the face match) and sexual dimorphism (how feminine or masculine the face appears)....
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