The Use Of Biometric Technology In The Car Rental Industry

Tags: car rental , car rental industry , car rental technology The car rental industry has rarely been renowned for its forward thinking attitude and embracement of new technology. However in the UK this is rapidly changing with the improvements in biometric technology. The reason car rental companies are so inclined to take advantage of biometric advances is because they can help to secure their assets and hence improve profitability. Biometric technology however does raise fundamental issues with privacy and data protection; hence it is understandable that many people have concerns with human rights and the protection of their own personal data. This issue goes beyond the car rental sphere, and instead enters a large number of other industries and business sectors. Fingerprints form an important part of biometric recording... [read full story]