Will algorithms replace human editors on the web? It’s a bogeyman question on one level, but ask any news site about the percentage of traffic they get from search engines — and what the trend looks like — and you’ll realize that algorithms are increasingly deciding what we pay attention to, what is important, what is relevant. It’s part of how journalists and news orgs have abdicated their traditional roles on the web. And it’s not just Google — news sites are increasingly filled with links generated by algorithms that suggest to readers what else they ought to read. And that’s because most news site still see original content creation as their sole purpose — they don’t see the tremendous need, and the tremendous value in filtering the content that already exists. They don’t see that every link on their site is an important...
[read full story]
Your Web Site
