Posted on June 3rd, 2008 by Mike Keliher If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! The Web is full of perfectly justfied rants about the sub-par quality of much of the writing done by PR people, particularly in news releases. A popular target — for good reason — are those executive quotes that were probably never uttered by an executive in the first place. Example: “We’re excited to partner with These Folks,” said Jane Doe, CEO of Boring Corp. “This synergy will allow us to leverage our extensive resources in generating industry-leading levels of boredom among our key constituencies.” But excuse me for a minute while I unnecessarily pick on a big dog. Mike Arrington welcomes a new member (with an impressive resume) to his team and kicks the post off with a nice little bit...
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