One-Woman Test With NutraSweet Offers Surprising Results (Tough Customer)

One-Woman Test With NutraSweet Offers Surprising Results By Anne Kadet |Anne Kadet Archive |Published: October 9, 2008 Active Discussions on SmartMoney FOR BETTER OR WORSE, we're living in the age of the amateur. Wikipedia has replaced the encyclopedia, bloggers are breaking stories faster than paid journalists, and consumer reviews have edged out the salesman's expertise. It's all possible because millions of dabblers — ordinary folks motivated by passion, altruism or good old ego — are willing to do this work for no pay. Some spend long hours conducting rigorous product tests or even performing quasi-scientific experiments on themselves, exploring topics such as sleep deprivation or the digestibility of goat's milk. But all that amateur effort pales in comparison to the recent work of a San Diego woman who questioned the... [read full story]                    

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