Swedish Label Pushes Ahead to U.S.

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit Swedish Label Pushes Ahead With U.S. Stores Filippa K, a minimalist men's and women's brand from Sweden, is pushing ahead with plans to open its first U.S. store in San Francisco next month and its second in Los Angeles next year, despite the shaky economy. Filippa K A rendering of a store Filippa K plans to open in San Francisco. The 15-year-old label, now sold in the U.S. at upscale chains like Barneys New York, acknowledged the awkward timing. "When we started to plan the San Francisco project, the financial market and economic situation in the U.S. were not this bad," said Patrik Kihlborg,... [read full story]