LIZ JONES: Why is gratuitous nudity being used to sell everything from handbags to fruit juice?

Over the years, I have written about many ludicrous fashion trends: Shoe-boots; all-in-one playsuits; artery-constricting skinny jeans; pasta-defying cummerbunds. But it seems a new, more annoying, impossible-to-look-good-in, intimidating, sexist and esteem-plummeting mania is gripping the big brands. It is one that is destined to strip away any remaining crutch we might have to cover our less-than-perfect bodies: the new trend for portraying women (perfect, young, tiny ones, of course) in absolutely nothing at all. Bare naked ladies: 'What is worrying about the new nudes is how ubiquitous they are. And it's not just in the pages of glossy magazines.' Just look at the evidence. There is the new ad for the Calvin Klein scent Secret Obsession, featuring actress Eva Mendes, shot in the throes of ecstasy. There is the ad for the... [read full story]