With a steroid scandal plaguing professional baseball, Michel Haigh took the initiative to explore the burning issue from a unique perspective. Haigh, an assistant public relations professor in the College of Communications, recently published a research study regarding the image of Major League Baseball players who have been confronted by accusations of steroid use. The study, titled " 'The Cream,' The 'Clear,' BALCO and Baseball," analyzed media coverage of the topic spanning from 2003-06, and was published in a fall 2008 issue of the Journal of Sports Media. Amie Olaes and Genavieve Shingle, both undergraduate student-athletes at the university while the study was being conduct- ed, coded about 300 national news articles pertaining to the topic to meet specific criteria for the literature portion of the study, according to...
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