By TMCnet Special Guest Dr. E. Pittampalli, M. Nespatti, V. Faudon, Corporate Marketing Organization, Alcatel-Lucent Introduction While service providers have traditionally generated their revenue by extracting value from their networks – a tangible asset that offers connectivity capabilities to enterprises and consumers – key trends in today’s marketplace are changing the rules of the game. Indeed, today’s business models that extract value from intangible assets – such as user profiles that can be monetized through targeted advertising or mobile and e-commerce initiatives that generate commissions or service fees from transactions – generally outperform models centered exclusively on tangible asset-based connectivity revenues. As a result, service providers should carefully evaluate their present mode of operation (PMO) and...
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