Mudra launches events unit Celsius

MUMBAI: Close on the heels of launching Terra (rural marketing unit) and Water (brand strategy and design consultancy), the Mudra Group has launched Celsius, a specialised unit for integrated event solutions. Celsius will offer its clients a wide range of services ranging from designing branded experiences to creating thematic programs to maximising the impact of brand communication. The unit will begin its operations in top metros and will extend its footprint to next 20 cities through its sister agency Kidstuff. Team Celsius will be headed by Vandana Verma, who has been working in the events and entertainment business for close to a decade. Her expertise lies in creating large format entertainment concepts. Verma was last heading Ogilvy Live North and was instrumental in putting together a winning team and creating some... [read full story]