Andrew Gordon Elected Chair of Electronic Retailing Association Television Council

By PR Newswire NEWTON, Mass., Oct. 8 /PRNewswire/ -- Andrew Gordon, President of Direct Impact Group was elected chair of the Electronic Retailing Association's Television Council. Andrew has served as an active member on the Council for over six years and brings over twenty-seven years of direct marketing and DRTV experience to the group. "During this critical economic time, I'm thrilled to be leading such seasoned DRTV professionals as we bring more accountability to DRTV through technological innovation." Rick Petry, interim ERA CEO says, "While ERA appreciates we live in a multi-channel world, the foundation of our organization is in television and it still serves as the hub of many integrated campaigns. Andrew Gordon brings a breadth of experience and perspective to his role as chair of the Television Council at a time... [read full story]