Broadcast Networks Lose 7% of Viewers, 8% of Adults 18-49 This Season

(click image for full sized chart) The top 5 English Broadcast Networks have lost 6.6% of their total viewers, 7.9% of their adults 18-49 viewers, 9.0% of their adults 18-34 viewers and 7.2% of their adults 25-54 viewers compared to last season through week two of the 2008-9 season. The news is not universally bad, however. Both Fox and the CW show some gains compared to the first two weeks of last season. CW is up 3.3% for adults 18-49, up 12.9% for adults 18-34, and up 0.8% for adults 25-54. Although we’re well known CW skeptics, I’ve got to say so far, so good. Fox’s results were also mostly positive. Fox’s viewership is effectively flat, but it’s up 2.8% in adults 18-49, and up 5.4% in adults 25-54, while being down 2.2% for adults... [read full story]