Mother Sells Stake in Its Sausage Venture to Blum Enterprises

Ad Shop Hopes to Turn Gourmet Food Concept Into National Brand By Rupal Parekh Published: October 08, 2008 NEW YORK (AdAge.com) -- Mother, New York, has taken another step toward proving that agencies can create and profit from their ideas for products. The independent ad agency has sold a majority stake in its Dogmatic Gourmet Sausage System to Blum Enterprises, a developer and operator of restaurant brands founded by food industry veteran Brad Blum. Mr. Blum is the former CEO of Burger King and onetime top marketer at Olive Garden and General Mills. He has also consulted for Ruby Tuesday. Neither party would disclose the terms of the partial sale, but both are hoping the deal is the first step to making a national enterprise of what is currently a seasonally run street-food cart that peddles gourmet sausage sandwiches to... [read full story]