Comparing the changing user behaviour between 2005 and 2008 and its impact on publisher web site design and function. By Simon Inger of Simon Inger Consulting and Tracy Gardner of Tracy Gardner Marketing Abstract "There have been many studies using web logs that calculate where users of scholarly resources were referred from, but this approach doesn’t indicate where those users started their research, merely the details of the last “hop” before hitting a content website. This research repeats an earlier study performed in 2005 by Scholarly Information Strategies (for whom the authors were consultants) that actually asks researchers about their preferred start points. The subtle shifts in user preferences provide a valuable insight into user navigation, the features that they find useful in publisher web sites, and he role and...
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